The Tabb zone provided an interesting challenge for me. The students, parents, and community members love their (MANY!) tigers, and orange is everybody’s favorite color. As loyal and true as they are, however, there was never one mascot and logo for the town to rally behind and claim as their own.
This was my parting gift to York County School Division: a successful delivery of a mascot and logo.
After 6 months of designing and educating key stakeholders regarding what makes a good logo, and the importance of brand consistency, we obtained buy-in from the community to provide a successful logo.